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MedTech commercialization: what you need to know

Strategy, marketing, and commercial execution for healthcare technology companies.

Medical Device Reimbursement Strategy Coverage Coding Payment
Latest Post

Coverage, Coding, and Payment: Why Reimbursement Strategy Belongs in Your Launch Plan

Clearance lets you sell. Reimbursement decides whether anyone pays. What the new RAPID pathway means for your launch plan.

Reimbursement · July 28, 2026
Latest Posts
Medical Device Reimbursement Strategy Coverage Coding Payment
Reimbursement July 28, 2026

Coverage, Coding, and Payment: Why Reimbursement Strategy Belongs in Your Launch Plan

FDA clearance lets you sell. Reimbursement decides whether anyone pays. Learn the three questions every payer answer must resolve, and what the new RAPID pathway changes.

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KOL Engagement Strategy Medical Device
KOL Engagement July 7, 2026

Building a KOL Engagement Strategy: How Medical Device Companies Turn Clinical Champions Into Commercial Momentum

Physicians trust peers, not ads. Learn how to map real clinical influence, sustain KOL relationships, and turn credibility into adoption and revenue.

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FDA Clearance Medical Device Commercialization
Strategy June 24, 2026

Why FDA Clearance Is Just the Beginning: A Medical Device Commercialization Strategy That Actually Works

FDA clearance is a milestone, not a finish line. Learn why 75% of MedTech companies fail to scale after clearance and what a proven commercialization strategy actually looks like.

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