Closing the gap between FDA clearance and market

We turn healthcare
innovators into
market leaders

Cicada bridges the gap between FDA clearance and revenue, with lifecycle
marketing built for the complexity of medtech and healthtech.

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Patient using a connected health monitoring device with a smartphone Wrist blood pressure monitor displaying a reading
The Problem We Solve

FDA clearance is just the start.
The real challenge is what comes next.

Connecting the right product with the right stakeholders takes more than a great technology. It takes commercial infrastructure, compliant messaging, and a strategy that scales.

Attract

Strategy and positioning, thought leadership, PR, conference presence, and awareness campaigns that put you in front of the right audience before the pitch.

Engage

KOL engagement programs, multi-channel digital strategy, content development, and CRM infrastructure that converts attention into durable relationships.

Delight

Conversion pathways, performance analytics, scalable marketing infrastructure, and community programs that turn early adopters into long-term advocates.

Who We Work With

We partner with transformative healthcare companies

We do our best work alongside teams building commercially-viable health technologies that improve lives, and who see strategic marketing as a driver of commercialization, not just an expense.

Commercially-viable health technology

You've built something that genuinely improves lives and has a clear path to market: FDA clearance, IDE, or strong commercial rationale.

High-functioning, collaborative teams

Great internal chemistry, realistic and attainable goals, and an appetite for iteration. You embrace change and expect us to challenge you constructively.

Strategic marketing believers

You view marketing as a commercial driver, not a cost center. You want a partner that moves the needle, not just a vendor that executes to spec.

Client Work

Results across the medtech lifecycle

From seed-stage pitch decks and investor outreach to post-clearance commercial campaigns. We've driven outcomes for innovators in surgical devices, cardiology, digital health, and more.

Endoscopy · Seed Round

Expanding the frontiers of endoscopy

Built the equity story and investor outreach strategy for enlightenVue's surgiVue™ platform ahead of their seed round.

✓  Seed round closed; high-quality multi-channel investor pipeline built heading into Series A
Neurology · Post-Clearance Launch

From trial recruitment to consumer demand

Rebuilt EpiWatch's web presence around its FDA-cleared status, then stood up the CRM, nurture automations, and paid social program behind the prescription funnel.

✓  End-to-end prescription funnel live; paid social now roughly half of all site traffic
Cardiology · Series D

Clinical adoption for a Class III device

Following a $35M Series D, Cicada supported Conformal Medical across email, social, KOL channels, and clinical trial infrastructure.

✓  Active trial CRM operational; electrophysiology KOL program underway
View All Case Studies
Ready to Launch?

Let's turn your market-ready product into a revenue-driving powerhouse

We work with commercially-viable health technology companies that are ready to scale. If that sounds like you, let's talk.

Schedule a Call